Posts Tagged ‘movie’

Yep, another 2012 Top 10 list…well, sort of…

Lately I’ve been wondering…with all this blogging I’ve done pretty consistently since 2005, will I ever dip back into my archive to re-examine my views from, say, six years ago?

Does what I said, felt, thought, or opined about back then – either fluidly or herky-jerkily – actually have any bearing in the present or for the immediate future? And, moreover, even if this were true, does it even matter? Isn’t it just a glorified waste of time?

With the reams of content being produced by everyone these days– pro-ams and everyone in between those two poles — what role then does your personal archive play in your overall strategic direction?

I’ve considered this as I respond to queries from clients as to the reasons why I constantly ask them to create all this content. If it’s only going to be looked at by a few choice individuals, they quite logically ask, does the copious up-front time investment justify the scant ends, in terms of pay, ad revenue, or audience share?

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Dad and I got to chatting the other day about technology trends.

I weighed in by sharing an anecdote about things I’ve recently noticed about teenagers and twentysomethings in my city since my return from Europe, what poor judges of character they are. I also expressed my dismay about what little “street cred” I think kids have and how my generation (and the one preceding it) were way more attuned to the vicissitudes of human personalities, able to more clearly discern the various types than this current crop of so-called “overly-talented” up-and-comers.

It’s not a reality I’m proud to observe and it’s also not news. We’ve known this for more than a decade, that technology is consuming increasing swathes of attention spans as we make our way forward.

See the picture above?

Trying peeling away a kid from his computer or his mobile device these days long enough to get them to have a real conversation. It’s rare.

I don’t have kids so I can’t monitor the situation for myself, but as I travel the subway or stroll, I’m not seeing anything good. Most kids have their heads buried in their mobile devices, bumping into things. They’re literally stepping on people’s toes – unwittingly, of course, though it hardly makes it less negligent. Kids don’t listen to the people speaking to them. They’re perpetually distracted. Sooner or later we’ll have to equip their phones with proximity alerts so they’re alerted to impending collisions.

Yes, it’s ludicrous, I know, and it’s all your fault.

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